Uncovering the true Lonnie/Launny/Launnie...

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This consultation has concluded.

The City of Launceston has embarked on a major project to understand this place's authentic identity: who we are, what we do, what we like, what we don’t like. In essence, what makes 'Lonnie' unique?

A brand is so much more than a logo. Great place brands inspire community through a unifying cultural expression that adds value, enrichment and pride of place.

The project began with broad consultation. Through countless conversations, a layered and intriguing story of a small city with significant natural, cultural, and edible assets and experiences, emerged.

We've now reached a refined creative concept and want to

The City of Launceston has embarked on a major project to understand this place's authentic identity: who we are, what we do, what we like, what we don’t like. In essence, what makes 'Lonnie' unique?

A brand is so much more than a logo. Great place brands inspire community through a unifying cultural expression that adds value, enrichment and pride of place.

The project began with broad consultation. Through countless conversations, a layered and intriguing story of a small city with significant natural, cultural, and edible assets and experiences, emerged.

We've now reached a refined creative concept and want to know what you think about it. Your feedback will be considered as we near the final stages of this exciting project that's set to inform a broad scope of planning around tourism, events, investment, and population growth.


Take a few minutes to:

  1. Read about the Creative Concept in the flipbook below (the pdf version of the flipbook is available in the Document Library)
  2. Complete the Brand Survey.



You might also be interested in looking at the project milestones in Previous Related Work and checking out related information in the Document Library.

Have your say and help shape the Launceston brand!


This project closed on Friday 22 January 2021 at 5.00pm.


Other ways to give your feedback

We want to make sure everybody has the opportunity to provide feedback. If you prefer to talk to us in person, please contact the City of Launceston officer listed under who's listening.

If you are deaf, have a hearing or speech impairment, you can call us through the National Relay Service and ask to be connected to 03 6323 3000. TTY users can call 13 36 77.

If you need an interpreter, you can call us through the Translating Service and ask to be connected to 03 6323 3000.

  • CLOSED: This survey has concluded.

    Prior to completing this survey please check out the Creative Concept below (the pdf version of the flip book is available in the Document Library).


    This consultation has concluded.

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