Shopping in the City Project

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Consultation has concluded


University of Tasmania Lecturer in Marketing and Retail Researcher, Dr Louise Grimmer, is undertaking a research study, investigating drivers and barriers to shopping in Launceston's CBD.

The aim of the ‘Shopping in the City’ study is to identify various factors that traders in the city centre of Launceston, shoppers and key stakeholders consider to be important for either encouraging or discouraging shopping in the city.

This study is being funded by the City of Launceston.


What is the purpose of this study?

This research project aims to examine the reasons why people choose to shop in the city centre of Launceston, as well as some of the factors that might prevent people from shopping in the city. The project also seeks to gather information about improvements that could be made to the overall retailing and shopping experience in the CBD.


This research is important because retailing is an essential social, economic and cultural activity, and a strong retail sector makes a significant contribution to local communities and to local, state and national economies.


Background information …

From an industry perspective, retailing is Australia’s (and Tasmania’s) second-largest employer, providing jobs for around 12 per cent of the population and generating more than $70 billion in economic output.

In Tasmania there are about 2000 businesses that can be classified as small retail firms, with many operating as micro businesses (employing four or fewer employees).

To date there has been little research conducted in Australia, and more specifically Launceston, that examines factors that encourage and hinder shopping at specific locations.

Given that retailing is such a significant part of the economy and local shopping is very important for local communities, the findings of this study will have benefits for local retailers and residents of Launceston.

This study is also surveying other key stakeholders in the Launceston business community.

Your contribution as a city shopper is extremely valuable to the outcome of this study.

It is anticipated that the findings from this research will provide insights into improving the retail and shopping experience for traders and customers in Launceston’s city centre.


How will the results of the study be published?

The findings of the study will be provided to the City of Launceston to help inform decisions about retailing in the city and published in academic journals. The information you provide is completely anonymous and will not be identifiable in the publication of any of the results.

Thank you very much for sharing your views and taking the time to complete the survey.


University of Tasmania Lecturer in Marketing and Retail Researcher, Dr Louise Grimmer, is undertaking a research study, investigating drivers and barriers to shopping in Launceston's CBD.

The aim of the ‘Shopping in the City’ study is to identify various factors that traders in the city centre of Launceston, shoppers and key stakeholders consider to be important for either encouraging or discouraging shopping in the city.

This study is being funded by the City of Launceston.


What is the purpose of this study?

This research project aims to examine the reasons why people choose to shop in the city centre of Launceston, as well as some of the factors that might prevent people from shopping in the city. The project also seeks to gather information about improvements that could be made to the overall retailing and shopping experience in the CBD.


This research is important because retailing is an essential social, economic and cultural activity, and a strong retail sector makes a significant contribution to local communities and to local, state and national economies.


Background information …

From an industry perspective, retailing is Australia’s (and Tasmania’s) second-largest employer, providing jobs for around 12 per cent of the population and generating more than $70 billion in economic output.

In Tasmania there are about 2000 businesses that can be classified as small retail firms, with many operating as micro businesses (employing four or fewer employees).

To date there has been little research conducted in Australia, and more specifically Launceston, that examines factors that encourage and hinder shopping at specific locations.

Given that retailing is such a significant part of the economy and local shopping is very important for local communities, the findings of this study will have benefits for local retailers and residents of Launceston.

This study is also surveying other key stakeholders in the Launceston business community.

Your contribution as a city shopper is extremely valuable to the outcome of this study.

It is anticipated that the findings from this research will provide insights into improving the retail and shopping experience for traders and customers in Launceston’s city centre.


How will the results of the study be published?

The findings of the study will be provided to the City of Launceston to help inform decisions about retailing in the city and published in academic journals. The information you provide is completely anonymous and will not be identifiable in the publication of any of the results.

Thank you very much for sharing your views and taking the time to complete the survey.

  • CLOSED: This survey has concluded.

    The aim of the ‘Shopping in the City’ study is to identify various factors that traders in the city centre of Launceston, shoppers and key stakeholders consider to be important for either encouraging or discouraging shopping in the city.


    Consultation has concluded
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